Graphic designer classically do the
following: Meet with clients or the art boss to determine the scope of a project
Advise clients on strategy to reach a particular audience Determine the message
the design should portray Create descriptions that identify a product or convey
a message Develop graphics for creation illustrations, logos, and websites
Select colors, images, text style, and layout Present the design to clients or
the art director Incorporate changes suggested by the clients into the final design
Review designs for errors before printing or publishing them Graphic designers join
art and technology to communicate ideas through images and the layout of
websites and printed pages. They may use a variety of design elements to
achieve artistic or decorative property. Graphic designers work with both text
and images. They often select the type, font, size, color, and line length of
headlines, headings, and text. Graphic designers also decide how images and
text will go together on a print or webpage, including how much space each will
have. When by means of text in layouts, graphic designers collaborate directly
with writers who choose the words and decide whether the words will be put into
paragraphs, lists, or tables. Through the use of images, text, and color,
graphic designers can transform geometric data into visual graphics and
diagrams, which can make complex ideas more accessible. Graphic design is chief
in the sales and marketing of products, and is a critical component of brochures
and logos. Therefore, graphic designers also referred to as graphic artists or
communication designers, often work closely with people in advertising and
promotions, public relations, and promotion. Frequently, designers specialize
in a particular category or type of client. For example, some create the
graphics used in packaging for various types of retail products, while others
may work on the visual design used on a book jacket. Graphic designers also
need to remain up to date with the latest software and computer technologies to
remain competitive. Some individuals with a background in graphic devise teach
in design schools, colleges, and universities. For more in sequence, see the
profile on postsecondary teachers.
